Marketing: From Strategy to Execution

Teacher

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About This Course

This practical and engaging course provides participants with the knowledge and tools needed to develop and execute effective marketing strategies in today’s digital marketplace. Combining traditional marketing principles with modern digital channels, social media tactics, and AI-powered tools, the course helps learners understand customer behavior, build strong brands, develop marketing plans, and measure campaign performance. Participants will gain hands-on experience creating marketing strategies that drive growth, engagement, and business success.

Technical Analysis

Learn how to identify trends, support, resistance, and market opportunities.

Consumer Insights

Understand customer behavior, market segmentation, and effective targeting techniques.

Digital Marketing

Leverage SEO, social media, email marketing, and digital channels to maximize reach.

AI-Powered Marketing

Use AI tools for content creation, campaign optimization, targeting, and analytics.

14 Hours

Duration

Certificate

Awarded

Live Online

Training

Professional

Level

Course Curriculum

Module 1

• Understanding the Marketing Process
• Core Marketing Concepts
• The Marketing Mix (4Ps)
• Market Segmentation
• Target Market Selection
• Marketing Case Study Exercise

Module 2

• Product and Service Positioning
• Differentiation Strategies
• Brand Development
• Business Mission Statements
• SMART Marketing Objectives
• Strategic Marketing Planning

Module 3

• Marketing Mix Decisions
• Digital Marketing Channels
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email Marketing
• Social Media Marketing

Module 4

• Financial Planning for Marketing
• Marketing Budgets
• Performance Metrics
• Marketing Control Measures
• Campaign Evaluation
• ROI Analysis

Module 5

• Product Life Cycle
• Brand Building Strategies
• Brand Positioning
• Social Media Branding
• Influencer Marketing
• Brand Growth Techniques

Module 6

• Pricing Strategies
• Pricing Models
• Factors Affecting Pricing Decisions
• Price Change Management
• Competitive Pricing
• Value-Based Pricing

Module 7

• Marketing Plan Development
• Marketing Plan Workshop
• AI for Content Creation
• Campaign Scheduling Tools
• AI-Powered Audience Targeting
• Marketing Analytics with AI

Skills You'll Gain

Develop practical skills that can be applied immediately in real-world trading scenarios.

Marketing Strategy Digital Marketing Branding Market Research Consumer Behavior SEO SEM Email Marketing Social Media Influencer Marketing Marketing Analytics AI Marketing Content Creation Campaign Management Pricing Strategy Marketing Planning

Registration & Pricing

Everything you need to know before enrolling.

Pricing

Standard: €500
HRDA Funded: €220
Individual: €360
(x2 or x3 Installments)

14 Hours

Training duration

Live Online

Interactive instructor-led training

Recordings

Class Recordings for Missed Sessions

Certificate

Issued upon completion

Workplace Skills

Directly applicable to your job

Feedback

Marios Zindilis

System Administrator at Amazon

SCP Academy was the key for me to open new doors in my career, leading me down paths I would never have thought of. Apart from Knowledge I have been taught to value persistence, to be curious and to focus on specific and timely goals, both in career as well as in life.

Marios Kairinos

System Engineer at Tototheo Group

I attended my first course in 2015 with the dream of becoming an IT professional. I have registered for the MCSA course and since then I have never stop learning. I have completed successfully the Azure and Office 365 courses which helped me find my dream job. Now I can ask for more and I know who can help me take them.

Evagoras Pourgourides

IT Officer at Bernhard Schulte Shipmanagement

SCP Academy helped me learn more than I could ever imagine. The courses enriched me with knowledge and professional skills that i use in my job

Alexandros Louca

Systems/Network Engineer at Zambartas Law Office

Following my passion for technology was one of the best decisions I ever made. In SCP Academy I have found and attended courses that advanced my career to the next level.

Giota Achilleos

Digital web designer/Marketing iGaming company- Malta

SCP academy was the key for me to step to success. Regarding the knowledge that I gained from the university the academy offered to me more skills to succeed my goals and my dreams. SCP academy has offered to me professional courses that helped me to start my new career in Malta.

Panos Iacovides

Senior IT Support Engineer at Eurogate Container Terminal Limassol Ltd

It is never too late to make an advancement in your career and SCP Academy has helped me to achieve that. Started with the CCNA R&S Certificate and now moving on to the MCSA Certificate with more to follow. SCP Academy has also taught me that learning is a never ending process and I should make the most of it on a daily basis, making every second count. Did you know there are 86400 seconds in a day? Interesting huh?