Mastering Marketing: A 42 hour Comprehensive Training Program

Teacher

admin

About This Course

This course provides essential knowledge and practical strategies for mastering modern marketing principles and practices. Participants will explore traditional and digital marketing approaches, customer behavior, branding, campaign development, content marketing, social media, analytics, and performance optimization. Through real-world examples and hands-on activities, learners will gain the skills needed to create effective marketing strategies, engage target audiences, and drive measurable business growth.

Marketing Strategy

Develop integrated marketing plans that align with business objectives and customer needs.

Consumer Insights

Understand customer behavior, segmentation, and market research techniques.

Digital Marketing

Leverage SEO, content marketing, social media, and email campaigns effectively.

Marketing Analytics

Measure campaign performance and use data-driven insights to improve results.

42 Hours

Duration

Certificate

Awarded

Live Online

Training

Beginner

Level

Course Curriculum

Module 1

• Evolution of Marketing
• Traditional vs Digital Marketing
• The 4Ps Framework
• Modern Marketing Concepts
• Customer Journey Mapping

Module 2

• Qualitative Research Methods
• Quantitative Research Methods
• Consumer Behavior Analysis
• Market Trend Analysis
• Buyer Personas
• Customer Segmentation

Module 3

• Brand Identity Development
• Value Proposition Design
• Market Positioning
• Brand Differentiation
• Brand Trust & Equity

Module 4

• Marketing Objectives
• KPI Development
• Strategic Planning
• Budget Allocation
• Resource Management

Module 5

• Digital Marketing Channels
• SEO Fundamentals
• Search Engine Marketing (SEM)
• Content Marketing Strategy
• Content Distribution

Module 6

• Social Media Platforms
• Audience Targeting
• Content Scheduling
• Influencer Marketing
• Campaign Monitoring

Module 7

• Email List Building
• Audience Segmentation
• Email Campaign Development
• CRM Fundamentals
• Customer Retention Strategies

Module 8

• PPC Advertising
• Display Advertising
• Social Media Advertising
• Media Buying
• Audience Targeting
• A/B Testing

Module 9

• Marketing KPIs
• Dashboard Creation
• Google Analytics
• Campaign Reporting
• Data Analysis Techniques

Module 10

• Campaign Planning
• Campaign Launch
• Cross-Channel Integration
• Message Consistency
• Real-World Marketing Case Studies

Skills You'll Gain

Develop practical skills that can be applied immediately in real-world trading scenarios.

Marketing Strategy Digital Marketing Branding Market Research Consumer Behavior SEO Content Marketing Social Media Marketing Email Marketing CRM Google Analytics Campaign Management Marketing Analytics PPC Advertising Customer Segmentation Influencer Marketing

Registration & Pricing

Everything you need to know before enrolling.

Pricing

Standard: €1130
HRDA Funded: €290
Individual: €710
(x2 or x3 Installments)

42 Hours

Training duration

Live Online

Interactive instructor-led training

Recordings

Class Recordings for Missed Sessions

Certificate

Issued upon completion

Workplace Skills

Directly applicable to your job

Feedback

Marios Zindilis

System Administrator at Amazon

SCP Academy was the key for me to open new doors in my career, leading me down paths I would never have thought of. Apart from Knowledge I have been taught to value persistence, to be curious and to focus on specific and timely goals, both in career as well as in life.

Marios Kairinos

System Engineer at Tototheo Group

I attended my first course in 2015 with the dream of becoming an IT professional. I have registered for the MCSA course and since then I have never stop learning. I have completed successfully the Azure and Office 365 courses which helped me find my dream job. Now I can ask for more and I know who can help me take them.

Evagoras Pourgourides

IT Officer at Bernhard Schulte Shipmanagement

SCP Academy helped me learn more than I could ever imagine. The courses enriched me with knowledge and professional skills that i use in my job

Alexandros Louca

Systems/Network Engineer at Zambartas Law Office

Following my passion for technology was one of the best decisions I ever made. In SCP Academy I have found and attended courses that advanced my career to the next level.

Giota Achilleos

Digital web designer/Marketing iGaming company- Malta

SCP academy was the key for me to step to success. Regarding the knowledge that I gained from the university the academy offered to me more skills to succeed my goals and my dreams. SCP academy has offered to me professional courses that helped me to start my new career in Malta.

Panos Iacovides

Senior IT Support Engineer at Eurogate Container Terminal Limassol Ltd

It is never too late to make an advancement in your career and SCP Academy has helped me to achieve that. Started with the CCNA R&S Certificate and now moving on to the MCSA Certificate with more to follow. SCP Academy has also taught me that learning is a never ending process and I should make the most of it on a daily basis, making every second count. Did you know there are 86400 seconds in a day? Interesting huh?