Course Overview:
The 5-Day Mini MBA course is an intensive program designed to provide participants with a condensed overview of key business management principles and practices. Through a combination of lectures, case studies, group discussions, and simulations, this course covers essential MBA topics, including strategy, marketing, operations, leadership, and entrepreneurship. Participants will gain a comprehensive understanding of business fundamentals and develop practical skills to excel in a dynamic business environment.
Learning Objectives:
- Gain a Comprehensive Business Understanding: Acquire knowledge of fundamental business concepts and frameworks across various functional areas.
- Develop Strategic Thinking Skills: Enhance strategic thinking abilities to analyze business situations, identify opportunities, and make informed decisions.
- Learn Effective Marketing Strategies: Explore marketing concepts and techniques to develop customer-centric strategies, conduct market analysis, and create impactful marketing campaigns.
- Enhance Leadership and Management Skills: Develop leadership capabilities to inspire and motivate teams, manage change, and drive organizational success.
- Understand Management Operations: Gain insights into operational efficiency, supply chain management, and process improvement techniques.
- Cultivate Entrepreneurial Mindset: Foster entrepreneurial thinking, creativity, and innovation to identify and seize business opportunities.
- Apply Business Skills in Real-World Scenarios: Apply the acquired knowledge and skills to solve business challenges through case studies, simulations, and practical exercises.
Target Audience:
- Professionals looking to broaden their business knowledge and gain a holistic understanding of key business functions.
- Individuals considering pursuing an MBA or advanced business studies and seeking a foundation in business concepts.
- Entrepreneurs and business owners seeking to enhance their business acumen and strategic decision-making abilities.
- Managers and executives who want to expand their leadership skills and broaden their understanding of business dynamics.
- Professionals from non-business backgrounds transitioning into business roles and seeking a comprehensive business education.
Prerequisites: There are no specific prerequisites for this course. It is suitable for individuals at various experience levels who have an interest in gaining a condensed overview of business management principles and practices.
Trainer
Andrie Penta ( B A ( H o n s ) , M S C , C I M , A I C I )
Andrie has a background in Marketing and Business Management, with certifications from the Chartered Institute of Marketing in London. She founded Penta Marketing Art in 2008 and the Cyprus Image Institute in 2010. She’s been a European Ambassador for Female Entrepreneurship and has worked as a business advisor and mentor. Andrie is also a Goodwill Ambassador for the Hope in Life Foundation and has held leadership roles at KPMG and the Ronald McDonald House Charities of Cyprus. She’s a certified trainer in various areas including Communication, Marketing, Customer Experience, Personal Branding, Public Speaking, Media Training, Management Skills, and Leadership.
Day 1: Business Principles’ Overview
- Comprehensive Resources for Analysing the Business’s Internal and External Operational Landscape
- Thriving in the Digital Age: Navigating the Modern Business Landscape
Day 2: Marketing and Customer Strategy
- Marketing concepts and strategies
- Segmenting and understanding the various types of customers
- Developing effective marketing campaigns
- Future Trends in Marketing
Day 3: Building Effective Leaders
- A Leader’s Role
- Leadership styles
- The type of skills that leaders should develop
- Embracing Change (models)
- Managing and motivating employees
- Managing Employee Performance
Day 4: Sales Excellence
- Meeting and exceeding Customer Expectations
- Building Loyal and Returning Clients
- Upselling and Cross Selling
- Building Competitive Advantages in Companies
- Formulating and Implementing Sales Strategies in the Global Context
- Negotiation and Cross-Cultural Communication in Sales
Day 5: Effective Communication and Negotiation
- Developing Communication Skills (verbal, non-verbal)
- Giving Constructive Feedback
- Emotional Intelligence
- Preparation and planning for Negotiations
- Identifying your BATNA
- Handling challenging negotiation
Feedback
Rafael Pourgourides
“In every course I attended, they all helped and made sure that I was going to get where I needed to go,”. “From the director all the way to the teachers, they all want you to succeed.”
Andreas Petrou
I couldn’t imagine how much attending the Ethical Hacking course at SCP Academy would help me in my career. After that I asked for more and I knew who could help me. Having also completed the Java and WordPress courses I want to say that learning never stops and this is what SCP Academy has taught me.
Marios Zindilis
SCP Academy was the key for me to open new doors in my career, leading me down paths I would never have thought of. Apart from Knowledge I have been taught to value persistence, to be curious and to focus on specific and timely goals, both in career as well as in life.
Marios Kairinos
I attended my first course in 2015 with the dream of becoming an IT professional. I have registered for the MCSA course and since then I have never stop learning. I have completed successfully the Azure and Office 365 courses which helped me find my dream job. Now I can ask for more and I know who can help me take them.
Evagoras Pourgourides
SCP Academy helped me learn more than I could ever imagine. The courses enriched me with knowledge and professional skills that i use in my job
Alexandros Louca
Following my passion for technology was one of the best decisions I ever made. In SCP Academy I have found and attended courses that advanced my career to the next level.
Giota Achilleos
SCP academy was the key for me to step to success. Regarding the knowledge that I gained from the university the academy offered to me more skills to succeed my goals and my dreams. SCP academy has offered to me professional courses that helped me to start my new career in Malta.
Course Features
- Lectures 0
- Quizzes 0
- Duration 60 hours
- Skill level All levels
- Language English
- Students 10
- Certificate No
- Assessments Yes
