Social Media Manager

Teacher

admin

Categories

Social Media/Digital Marketing

Free

Overview
Course Schedule

Course Overview:

The Social Media Strategist course is a meticulously crafted program aimed at equipping individuals with the expertise to craft impactful social media strategies. This interactive and instructor-led course empowers participants to leverage social platforms for amplifying brand visibility, engaging with audiences effectively, and meeting business objectives. The curriculum delves into essential components of social media management, including strategic planning, content creation, data analysis, and advertising, all aimed at enabling participants to devise and implement compelling social media strategies across different sectors and for varied goals. Additionally, the course will leverage cutting-edge ChatGPT AI technology for generating social media content, providing participants with hands-on experience in utilizing AI tools for content creation.

Learning Objectives:

Grasp the dynamics of the social media landscape.
Formulate comprehensive social media strategies.
Master content creation and curation using AI tools.
Analyze and interpret social media metrics for informed decision-making.
Foster community engagement and build strong online communities.
Implement effective social media advertising campaigns.
Navigate crisis situations on social media platforms with confidence.

Target Audience:

Marketing professionals looking to refine their social media strategy skills.
Social media managers seeking advanced strategies and techniques.
Business owners and entrepreneurs aiming to enhance their brand’s online presence.
Communications specialists interested in leveraging social media for broader reach.
Individuals aspiring to become proficient in social media strategy and execution.

Course Curiculum

Introduction to Social Media Strategy
- Overview of Social Media Platforms
- Understanding the Role of a Social Media Strategist
- The Evolution of Social Media in Business
The Social Media Landscape
- Current Trends and Future Predictions
- Analyzing Social Media Demographics
- Ethical Considerations in Social Media
Developing a Social Media Plan
- Setting Objectives and Goals
- Audience Identification and Segmentation
- Crafting a Social Media Policy
Content Creation and Curation
- Principles of Engaging Content Creation
- Utilizing ChatGPT AI for Content Generation
- Content Calendar Planning and Management
Social Media Analytics and Measurement
- Key Performance Indicators (KPIs) and Metrics
- Tools and Techniques for Measurement
- Interpreting Data for Strategy Adjustment
Community Building and Engagement
- Strategies for Growing Online Communities
- Engagement Techniques That Work
- Managing Feedback and Interactions
Social Media Advertising
- Fundamentals of Social Media Advertising
- Designing Effective Ad Campaigns
- Budgeting and ROI Optimization
Crisis Management in Social Media
- Identifying Potential Crises
- Developing a Crisis Management Plan
- Case Studies on Social Media Crisis Handling
Project and Case Studies
- Real-World Social Media Strategy Development
- Case Study Analysis and Discussion
- Project Presentation and Peer Review
Final Assessment and Certification
- Comprehensive Review of Course Content
- Final Assessment to Test Knowledge and Skills
- Certification Awarded Upon Successful Completion

Social Media Manager

Location: Live Online Training

Initial Price: ~~€550~~

Funding Information: HRDA funds up to 80% of the course fees. Therefore, your company will only pay the amount: €130 *No VAT is charged as SCP’s Funded courses are excluded from it.

Individual (Non-funded)

For a person not eligible for the subsidy, we offer a discounted price of €340(installments accepted x2 or x 3).

Questions? Contact us 70008828 or 96828323

Duration: 21 hours

+ Online participation in all modules of first-class training
+ Module recordings in your personal account (6 months access)
+ Personal Certificate at the end of the course

Enroll Now

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