Social Media Manager

Teacher

admin

About This Course

The Social Media Manager course is designed to equip professionals, entrepreneurs, and aspiring marketers with the skills required to build, manage, and grow successful social media presence across major platforms. Participants will learn how to develop effective social media strategies, create engaging content, leverage AI-powered tools such as ChatGPT, analyze performance metrics, manage online communities, run advertising campaigns, and handle social media crises. Through practical projects and real-world case studies, learners will gain the confidence to execute impactful social media campaigns that drive brand awareness, engagement, and business growth.

Social Media Strategy

Develop effective social media plans aligned with business objectives and audience needs.

Content Creation

Create engaging content and leverage ChatGPT AI tools for efficient content generation.

Analytics & Insights

Track KPIs, analyze performance metrics, and optimize strategies using data-driven decisions.

Community Management

Build engaged online communities, manage interactions, and strengthen brand loyalty.

21 Hours

Duration

Professional

Certificate

Live Online

Training

Professional

Level

Course Curriculum

Module 1

• Introduction to Social Media Strategy
• Overview of Social Media Platforms
• Role of a Social Media Strategist
• Evolution of Social Media in Business

Module 2

• Current Social Media Trends
• Future Predictions
• Social Media Demographics
• Ethical Considerations

Module 3

• Setting Objectives and Goals
• Audience Identification
• Audience Segmentation
• Social Media Policy Development

Module 4

• Content Creation Principles
• Content Curation Strategies
• ChatGPT for Content Generation
• Content Planning
• Content Calendar Management

Module 5

• Social Media Analytics
• Key Performance Indicators (KPIs)
• Measurement Tools
• Performance Monitoring
• Strategy Optimization

Module 6

• Community Building
• Audience Engagement Techniques
• Online Community Growth
• Managing Feedback
• Handling Interactions

Module 7

• Social Media Advertising Fundamentals
• Campaign Planning
• Ad Design Strategies
• Budget Management
• ROI Optimization

Module 8

• Crisis Identification
• Crisis Management Planning
• Social Media Reputation Management
• Crisis Response Techniques
• Case Studies

Module 9

• Real-World Strategy Development
• Case Study Analysis
• Project Development
• Project Presentation
• Peer Review

Module 10

• Course Review
• Final Assessment
• Knowledge Evaluation
• Certification Preparation

Skills You'll Gain

Develop practical skills that can be applied immediately in real-world trading scenarios.

Social Media Strategy Content Creation ChatGPT Social Media Marketing Community Management Audience Engagement Social Media Analytics KPI Tracking Content Planning Advertising Campaigns Brand Awareness Crisis Management Social Media Advertising Digital Marketing Campaign Optimization

Registration & Pricing

Everything you need to know before enrolling.

Pricing

Standard: €550
HRDA Funded: €130
Individual: €340
(x2 or x3 Installments)

21 Hours

Social media strategy and management training

Live Online

Instructor-led interactive learning

Certificate

Issued upon completion

Module Recordings

Class Recordings for Missed Sessions

Workplace Skills

Directly applicable to your job

Feedback

Marios Zindilis

System Administrator at Amazon

SCP Academy was the key for me to open new doors in my career, leading me down paths I would never have thought of. Apart from Knowledge I have been taught to value persistence, to be curious and to focus on specific and timely goals, both in career as well as in life.

Marios Kairinos

System Engineer at Tototheo Group

I attended my first course in 2015 with the dream of becoming an IT professional. I have registered for the MCSA course and since then I have never stop learning. I have completed successfully the Azure and Office 365 courses which helped me find my dream job. Now I can ask for more and I know who can help me take them.

Evagoras Pourgourides

IT Officer at Bernhard Schulte Shipmanagement

SCP Academy helped me learn more than I could ever imagine. The courses enriched me with knowledge and professional skills that i use in my job

Alexandros Louca

Systems/Network Engineer at Zambartas Law Office

Following my passion for technology was one of the best decisions I ever made. In SCP Academy I have found and attended courses that advanced my career to the next level.

Giota Achilleos

Digital web designer/Marketing iGaming company- Malta

SCP academy was the key for me to step to success. Regarding the knowledge that I gained from the university the academy offered to me more skills to succeed my goals and my dreams. SCP academy has offered to me professional courses that helped me to start my new career in Malta.

Panos Iacovides

Senior IT Support Engineer at Eurogate Container Terminal Limassol Ltd

It is never too late to make an advancement in your career and SCP Academy has helped me to achieve that. Started with the CCNA R&S Certificate and now moving on to the MCSA Certificate with more to follow. SCP Academy has also taught me that learning is a never ending process and I should make the most of it on a daily basis, making every second count. Did you know there are 86400 seconds in a day? Interesting huh?